The lifestyle of people throughout the world is currently developing very in accordance with the needs and developments that exist. From primary to secondary daily needs through physical stores around consumers that offer a variety of needs to be faster and easier.
According to telegraph.co.uk (2018), 53% of diseases, disabilities and deaths from non-communicable diseases have claimed 31 lives every year. Non-communicable diseases such as heart disease, cancer, and diabetes are caused by poor lifestyle such as poor diet, smoking, alcohol and drugs.
The use of sugar in basic needs and food ingredients in daily life can cause negative implications that are carried out with a healthy lifestyle, composition and healthy nutrition. In addition to being a source of energy, sugar is used as one of the common sweetener consumed by the community. Of course, excessive sugar consumption can cause obesity, which ultimately causes diabetes.
According to the International Diabetes Federation (IDF) Atlas 2017, Indonesia is the sixth ranked country in the world with diabetics aged 20-79 years, around 10.3 million. Diabetes is a problem that cannot be postponed in its treatment, if it is not taken seriously it will significantly increase finance for developing countries in Asia and Africa.
Prevention is better than cure, asking for slogans that we always hear in our world of health. With the slogan, PT. Puteri Satu Tujuh presents stevia which is an alternative for sweet lovers who don’t want to add to the number of diabetics. The stevia sugar we pack is sweet in 1: 7 from ordinary sugar. Of course the use of a very minimal dose, but the sweetness is sufficient and very safe in consumption.